Hey there creative CEO!

You've got the Passion, but what about the Profits?

Do you have a creative talent that you’re ready to take from hobby to hustle? Are you frustrated with Google-ing your way through setting up your business? Do you have a pretty logo and website, but no clients or cash? Do you have a business, but you feel like you are in full-time feast or famine mode and struggling to generate consistent revenue? Is your business running you instead of the other way around?

Let's Build the Business You Dreamed About.

  • We're Not Touching Logos, Web Sites, Social Media or What Makes a Business Pretty

    Those things are important, but we are laser focused on what it takes to make your business profitable and sustainable.

  • You'll Learn from the Some of the Best Business Bosses in the Creative Industry

    This expert-led, intensive course is all about the numbers, systems and processes that make operating a profitable business easier.

  • You'll Be Armed with the Tools You Need to Make a Difference in Your Business Right Away

    You can expect no-fluff content, actionable advice and proven strategies to get you out of overwhelm and into ease. This is the secret sauce that no one else is willing to show you. Not us.

The Curriculum

This course features nine video presentations, two in-depth discussions called "Unveiled," and seven bonus coffee chat interviews.

  • 1

    Welcome to the Secret Sauce Course!

    • Welcome to the Secret Sauce Course!

  • 2

    How to Use This Course

    • How to Use and Navigate the Secret Sauce Course

  • 3

    WELCOME TO THE VAULT {Home of Secret Sauce Resources and References}

    • Our Favorite Business Resources

    • An Entrepreneur's Glossary from the Enlightened Creative

    • The Secret Sauce Course "Goal Digger" Planner Pages

  • 4

    {Video Presentation} "How To Design a Business That Flourishes" by Candice Coppola

    • Inside this masterclass, learn tried and true business techniques you can leverage to grow and scale your company–despite the market, economy, or industry at large.

    • Free Business Plan Outline and Guide

  • 5

    {Video Presentation} "Systems Framework," by Geomyra Pollard

    • Next, we move into operations fundamentals so you run your business like a pro. Learn how to streamline your systems, business workflows and determine what tools and technology you need to maximize your money and time.

  • 6

    {Video Presentation} "Cash Flow Strategies" by Michelle Loretta

    • A successful businessperson knows where the dollars are at all times. So you need to know how to run the numbers that run your business. Here Michelle Loretta share some simple, but effective, systems and practices to track your expenses and revenue.

    • "Get a Handle on Your Cash Situation" Promo

  • 7

    {Video Presentation} "Simple DIY SEO Fundamentals and How It Can Impact Your Bottom Line," by Myrna Daramy

    • Simple DIY SEO Fundamentals and How It Can Impact Your Bottom Line by Myrna Daramy

  • 8

    {Video Presentation} "Management Operations and Execution -- The Backbone of the Backend," by Kawania Wooten

    • Running and scaling a well-managed business will have its challenges, but having a solid foundation of thought-out operating practices can make running your business so much easier. Listen to Kawania discuss some of those effective operating practices.

    • The Enlightened Creative $50 Course Offer

  • 9

    {Video Presentation} Six HR Best Practices for Creative Professionals," by Courtney Shorter

    • Employee vs. Contractor, Hiring Practices, IRS Requirements, Onboarding -- These are all of the things you need to know when managing talent. Listen to Courtney Shorter share six HR best practices you need to know as a CEO.

    • Exclusive Discount for Secret Sauce Learners

  • 10

    {Video Presentation} "Secure the Bag -- Legal Must Haves for Your Creative Business," by Kunbi Odubogun

    • During this lesson, hear Kunbi Odubogun make all of the legal-eze easy. She’ll guide you through the contracts and legal language that are essential to protecting your business, your work and your clients.

  • 11

    {Video Presentation} “How to Survive and Thrive When Disaster Strikes in Business," by Jamie Kutchman

    • When disaster strikes in your business, will you embrace it as a unique opportunity to become a stronger brand and business owner? Gain some key problem-solving take-aways from Jamie Kutchman as she shares what she experienced.

    • Exclusive Discount for Secret Sauce Course Learners

  • 12

    {Video Presentation} "Diversifying Your Income," by Kat Schmoyer

    • This session is all about your business model. Kat talks about how to package and sell your talent and time to increase your income. From premium services that your market needs to information products that create passive income.

    • Diversifying Your Income Promo

  • 13

    {BONUS Video Presentation} "Elevating the Client Experience," by Geomyra Pollard

    • {BONUS Video Presentation} "Elevating the Client Experience," by Geomyra Pollard

    • Client Experience Offer

  • 14

    {BONUS Video Presentation} "15 Rapid Fire, Secret Sauce Recommendations to Know As You Pursue Corporate Work"

    • During this bonus presentation, Kawania shares fifteen (actually 16) recommendations for getting your business backend set-up and ready to successfully pursue lucrative corporate work to your thriving wedding business.

    • Exclusive Course Discount for Secret Sauce Society Members

  • 15

    {Coffee Chat Interview} "What's Your Secret Sauce with Mark Battle of One Sound and Entertainment"

    • {Coffee Chat Interview} "What's Your Secret Sauce with Mark Battle of One Sound and Entertainment"

  • 16

    {Coffee Chat Interview} "What's Your Secret Sauce with Elisa Bricker of Elisa Bricker Photography and Emerson James Rentals"

    • {Coffee Chat Interview} "What's Your Secret Sauce with Elisa Bricker of Elisa Bricker Photography and Emerson James Rentals"

  • 17

    {Coffee Chat Interview} "What's Your Secret Sauce with Eddie Zaratsian of Eddie Zaratsian Lifestyle and Design"

    • {Coffee Chat Interview} "What's Your Secret Sauce with Eddie Zaratsian of Eddie Zaratsian Lifestyle and Design"

    • Eddie Zaratsian On-Line Master Class Offer

  • 18

    {Coffee Chat Interview} "What's Your Secret Sauce with Abby Jiu of Abby Jiu Photography"

    • {Coffee Chat Interview} "What's Your Secret Sauce with Abby Jiu of Abby Jiu Photography"

  • 19

    {Coffee Chat Interview} "What's Your Secret Sauce with Jodi Moraru of Evoke DC"

    • {Coffee Chat Interview} "What's Your Secret Sauce with Jodi Moraru of Evoke DC"

  • 20

    {Coffee Chat Interview} "What's Your Secret Sauce with Andre Wells with Events by Andre Wells"

    • {Coffee Chat Interview} "What's Your Secret Sauce with Andre Wells with Events by Andre Wells"

  • 21

    {Coffee Chat Interview} "What's Your Secret Sauce with Terrica Skaggs with Cocktails & Details"

    • {Coffee Chat Interview} "What's Your Secret Sauce with Terrica Skaggs with Cocktails & Details"

  • 22

    {Unveiled Interview} "In-Depth Discussion regarding Spouse Partnerships" with Bonnie Sen and Tom Milavec

    • {Unveiled Interview} "In-Depth Discussion regarding Spouse Partnerships" with Bonnie Sen and Tom Milavec

    • Bonnie Sen Photography Mentoring Sessions Offer

  • 23

    {Unveiled Interview} "In-Depth Discussion regarding Your Dreamy Client Magnet" with Reina Pomeroy

    • "Unveiled," an In-Depth Discussion regarding Your Dreamy Client Magnet by Reina Pomeroy

  • 24

    Summary and Next Steps

    • Thank You and Next Steps Video

    • Post-Course Survey

This is the Secret Sauce

Let us help you get your business all the way together.

  • $350.00

    Introductory Price

    I'm In!
  • 2 x $199.00

    Special Two-Payment Plan

    I'm In!

Frequently Asked Questions

  • I just started my business. Is this only for advanced entrepreneurs?

    We created this course specifically for entrepreneurs with two to six years of experience. However, this course would be a great refresher for entrepreneurs with 6 to 8 years of experience too. Additionally, this course will help aspiring entrepreneurs looking to launch a business with a strong back-end from the very start.

  • Is this course for all creative entrepreneurs? Or just wedding and event planners?

    We built this course with all creatives in mind. The subject matter experts in this course include photographer, a deejay, an attorney, a digital media expert, business coaches, floral designer, event planners, and event designers.

  • What if I can't participate when this course launches? Or, what if I am interrupted while taking this course?

    A major advantage of online learning is the flexibility it offers participants. Delays in participation should not be an issue for you. You can pick up exactly where you left off. At the present moment, we don't have an end date for this course, but we encourage you to complete it by October 31, 2020 (just in case).

  • I am still trying to decide. How long will the introductory price be available?

    The introductory price will only be available for a short period. Once it ends, the price will increase to $357. We encourage you not to wait too long.

  • Are you offering a payment plan?

    Most definitely. We offer payment plans for all ticket options. Payment plans include an administrative fee. If you choose to pay with two payments, your credit card will be billed for the second payment 30 days after registration.

  • Can you guarantee specific results?

    We are here to offer you education from some of the best business bosses in the creative industry. What you do with that knowledge after you finish the course is completely up to you. (Side Note: If you need additional business guidance after the completion of this course, please know that most of the subject matter experts in this course offer consulting services.)

  • What are your terms of service?

    By enrolling in this course, you have read and agree to the terms and conditions detailed at theenlightenedcreative.thinkific.com/pages/terms -- Some of the highlights of the terms of service include, "You will not distribute this course in part or in its entirety. This includes, but is not limited to, distributing information through blog posts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not shareable or transferrable. Sharing course login, recordings or worksheets is prohibited and your access to the course will be immediately revoked. Due to the digital nature of this product, no refunds are available. All course materials are copyright Howerton Hospitality, LLC, 2020."

  • Will I get my money back if I need to drop the course?

    The answer will more than likely be "no," but please contact us directly at secretsaucecourse@gmail.com and let us know why you want to drop the course.

  • Whom should I contact if I have additional questions?

    You can contact us at secretsaucecourse@gmail.com

The Promise

You cannot afford not to do this. Your option is to not enroll and to continue to struggle and figure it out on your own. Instead, you can come into the course, apply what we teach and you will make your investment back tenfold. That is how powerful this program is. You will pay for this program once and reap the benefits over and over again.