Solid Course Benefits to Help You Soar

  • This is More Than a Course

    This course is a creative professional's “brainery” filled with the lessons, resources, worksheets, and tools you need to garner media coverage for your business, your work and you.

  • Elevate Your Brand

    When you are finished with this course, you’ll know how to showcase your perfectly curated business brand to speaker bureaus, editors, influencers and journalists.

  • Invaluable Resources

    The materials for this program include important worksheets, checklists and invaluable resources. It also includes a detailed course glossary filled with public relations terms.

Get Ready for Some Serious Knowledge

  • 1

    Welcome to this Brainery Course!

    • Congratulations, you’re in! In this module, you’ll get an overview of the course as well as tips for navigating the virtual classroom to get the most of what you learn.

    • How to Use This Course

    • Before You Begin the Course, Check out This Glossary of Terms Mentioned During This Course.

    • And, Here is an Overall Worksheet You Can Reference and Use While You Take This Course.

  • 2

    COURSE SECTION 1. "Introduction" and "You Need to Know the Players"

    • Magazines, blogs, newspapers (yes, they still exist) and TV shows are looking for interesting people and stories to feature. In this section, you’ll learn what opportunities are best to pursue and the power of leveraging media for your business.

    • Does PR Work? Infographic

  • 3

    COURSE SECTION 2. "The Players Need to Know You and Your Brand"

    • In this section, you’ll learn the different players for each type of media, where to find them and how to become a go-to resource for journalists, editors and newsroom talent managers.

    • 42 Low-Cost Ways to Promote Your Business

  • 4

    COURSE SECTION 3. "You Need to Know the Rules"

    • Just like any other game, there are rules to media. In this lesson, you’ll learn what those spoken and unspoken rules are to move your pitch to the top of the press pile and ensure you don’t miss out on valuable press opportunities.

  • 5

    COURSE SECTION 4. "Your Pitch Needs to Be On Point"

    • During this lesson, you’ll learn how to craft the perfect pitch. This proven framework will teach you how to frame your story or expertise in a way that grabs media attention and represents your brand well.

    • Media Planning Template

  • 6

    COURSE CONTENT 5. "When Press Comes Calling, Be Ready"

    • The key to attracting media is to be prepared for the call when it comes. From handling yourself like an expert in an interview to preparing for the rush of bookings the attention brings, this section shows you how to prepare for press like a pro.

    • 28 Ways To Get Your Business Media Attention

  • 7

    Next Steps

    • Here Are Some More Resources for You

    • Access to the Private Facebook Group for a More In-Depth Discussion

    • Congratulations! Here's what's next...

    • Before you go, please complete this Course evaluation.

When press comes calling, will you be ready?

With this course, you’ll walk away with the game-changing secrets to -- 1) Crafting a pitch that gets attention; 2) Understanding who the key players in media are; and 3) Learning how to turn your media coverage into more business. Tap that "I'm In" button and learn how to get you the exposure that can grow your business.

Frequently Asked Questions

  • What is the format of this course?

    This is primarily an independent study course featuring video recordings and downloadable bonus materials. There will be group coaching through a private Facebook group.

  • Can my colleague and I share my login?

    No, tickets to the Enlightened Creative courses are sold individually and are not transferrable or shareable. Only those registered for the course will be admitted into our private forum at the conclusion of the course.

  • What if I can't participate when this course launches? Or, what if I am interrupted while taking this course?

    A major advantage of online learning is the flexibility it offers participants. Delays in participation should not be an issue for you. You can pick up exactly where you left off. At the present moment, we don't have an end date for this course.

  • Are you offering a payment plan?

    Most definitely. We offer payment plans for all ticket options. Payment plans include an administrative fee. If you choose to pay with two payments, your credit card will be billed for the second payment 30 days after registration.

  • What kind of acknowledgement will I receive if I complete the course successfully?

    Course participants who complete the required activities will receive a course completion certificate from the Enlightened Creative

  • Will I get my money back if I need to drop the course?

    The answer will more than likely be "no," but we realize that stuff does happen, so please contact me directly at kawania@theenlightenedcreative.com and let me know why you want to drop the course.

  • What are your terms of service?

    By enrolling in this course, you have read and agree to the terms and conditions detailed at theenlightenedcreative.thinkific.com/pages/terms -- Some of the highlights of the terms of service include, "You will not distribute this course in part or in its entirety. This includes, but is not limited to, distributing information through blog posts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not shareable or transferrable. Sharing course login, recordings or worksheets is prohibited and your access to the course will be immediately revoked. Due to the digital nature of this product, no refunds are available. All course materials are copyright Howerton Hospitality, LLC, 2020."

  • Whom should I contact if I have additional questions?

    kawania@theenlightenedcreative.com