Testimonial Love from Our Past Learners!

This is definitely NOT a Fluff Course!

Yosira Jamison

This course was absolutely mind blowing! I took it back in January of 2020. I (100%) felt I received my money’s worth just on the first segment Kay conducted on the hospitality/housing. It was loaded with information that I was not aware about. But that was just a fragment of what was in store. I found myself heads down taking notes and fully engaged in the course. There were just sooo many good pearls to take away. As a forever-student, I have taken numerous workshops and not many have left a lasting impression or REAL tangible takeaways. I assure you that this course is NOT a fluff course. It’s the real deal and a worthwhile investment. I highly recommend it if you are looking to explore new streams of income for your existing wedding business OR you are new to the events industry and want to dive right into corporate event planning.

Such a Blessing!

by Shalyce Tyson

"Kay, you are such a blessing! This was an amazing workshop, and I'm super excited to dive into corporate planning."

Magnificent Workshop!

LaShawn Early

This event was magnificent Kay. The information given and the wonderful ladies in attendance -- EVERYTHING. I am sooo excited to see what the corporate world has to offer!"

Course Benefits

  • More Than a Course

    This isn’t a lecture and textbook theory—it’s a hands-on intensive designed by real event planning pros with decades of experience. You’re paying for the practical knowledge, tools and resources that you can put to work right away to book profitable corporate contracts.

  • Learn What Companies Need

    We’ll teach you how to position yourself as the forward-thinking consultant companies are looking for. You’ll learn how to prepare attractive proposals that position events to add to an organization’s bottom line, find opportunities and get in front of decision makers to show the value in your services.

  • All-Access Resource Library

    You’ll get everything you need to set your corporate planning business up the right way, including contract templates, budget checklists, worksheets and reference guides to come back to when you need them.

Get Ready for Some Serious Knowledge

  • 1

    Welcome to this Brainery Course!

    • Congratulations, you’re in! In this module, you’ll get an overview of the course as well as tips for navigating the virtual classroom to get the most of what you learn.

    • How to use this course

    • Before you begin, check out this Meeting Professionals' Glossary

  • 2

    Course Section 1. Business Opportunities

    • There are corporate opportunities in any economic climate—if you know where to look. You’ll learn where to search for event business, from small to large contracts, and what companies are looking for in event planning pros.

  • 3

    Course Section 2. Marketing Your Corporate Event Planning Services

    • Learn how to position yourself as a pro with a professional brand that speaks to organizations. You’ll learn how to leverage social media and traditional marketing strategies to build relationships and networks that attract your ideal clients.

    • Your Client Avatar Worksheet

    • 21 Steps to Create an Awesome LinkedIn Profile

    • Articles Related to Conference Sponsors and Conference Marketing

  • 4

    Course Section 3. Your Event Budget

    • Bigger organizations mean bigger budgets. You’ll learn how to formulate a budget that focuses on creating the best experience for your client, tracking expenses and attracting sponsorships to take your client’s budget and brand further.

    • Meeting Expense Tracker

    • 50 Ways to Save Money on Your Meetings

    • 23 Sponsorship Ideas For Trade Shows via Skift

    • Event Sponsoring: 37 Creative Ideas for Event Managers

  • 5

    Course Section 4. Housing

    • For large-scale events, hotel blocks are a must. We’ll share the secrets to working with hotels and resorts, including rate structures, room types and tips for choosing amenities that maximize attendees’ experience.

    • Hotel Site Visit Checklist

    • Sample Rooming List for Your Internal Group of Hotel Reservations

    • Sample Conference Housing Pace Report

    • Checklist to Use When Checking the Hotel Rooms of VIPs

    • Beware of Hotel Room Poachers

  • 6

    Course Section 5. Crisis Management

    • Your ability to handle crises is a skill every corporate event planner must master. In this module, you’ll learn how to put a risk response plan in place to protect you and your client from catastrophes. Move over, Oliva Pope. We’ve got this handled!

    • Wedding Planning Guidebook for Crisis Management and Emergency Preparedness

    • Crisis Plan: A Meeting Planner’s Guide to Emergency Planning

    • CASE STUDY -- Baltimore Riots

  • 7

    Course Section 6. Meeting Strategies

    • Here’s where we’ll cover the ABCs of RFPs. We’ll cover how to create and submit an RFP and the basics of negotiating a contract with a venue.

    • Your Contract Checklist for Meetings With Less Than 100 People

  • 8

    Course Section 7. Project Management

    • In the corporate space, managing your event requires managing a lot of moving pieces. In this module, you’ll learn how to apply proven project management principles to effectively manage risks, resources and schedules.

    • Project Management Tool Options

    • Conference Resume Worksheet

  • 9

    Course Section 8. Closing Out Your Corporate Meeting or Event

    • It’s a wrap! (Well, almost.) There is an art to closing out an event. We’ll teach you the steps to successfully close out your meeting or event, including settling final balances, collecting financial data, gathering and compiling post-event feedback and

    • Post Meeting Report Template

  • 10

    Course Section 9. Steps for Elevating Your Virtual Conference or Event

    • With virtual conferences, there are two things that will keep you on a CEOs “favorites” list: flawless execution and creativity. Get an insider’s look at what takes an ordinary meeting to a wow-worthy digital experience attendees won’t stop raving about.

    • Virtual Meetings Vendors and Functionality

    • Participant Swag Box Recommendations for Your Virtual Event

    • The Bizzabo Speaker Prep Guidelines for a Virtual Presentation

  • 11

    Course Section 10 {BONUS SECTION!}. 15 Rapid Fire, Secret Sauce Recommendations for Pursuing Corporate Work

    • 15 Rapid Fire Recommendations for Pursuing Corporate Work

  • 12

    Next steps

    • Congratulations! Here's what's next...

    • Access to the Private Facebook Group for a More In-Depth Discussion

    • More resources for you

    • Food and Beverage Guidelines

    • Before you go, please complete this Course evaluation.

Easy and Efficient Payment Options

Select the payment option that works best for you and your budget.

Frequently Asked Questions

  • What is the format of this course?

    This is primarily an independent study course featuring video recordings, audio recordings, and downloadable bonus materials. There will be group coaching through a private Facebook group.

  • Can my colleague and I share my login?

    No, tickets to the Enlightened Creative courses are sold individually and are not transferrable or shareable. Only those registered for the course will be admitted into our private forum at the conclusion of the course.

  • What if I can't participate when this course launches? Or, what if I am interrupted while taking this course?

    A major advantage of online learning is the flexibility it offers participants. Delays in participation should not be an issue for you. You can pick up exactly where you left off. At the present moment, we don't have an end date for this course.

  • Are you offering a payment plan?

    Most definitely. We offer payment plans for all ticket options. Payment plans include an administrative fee. If you choose to pay with two payments, your credit card will be billed for the second payment 30 days after registration.

  • What kind of acknowledgement will I receive if I complete the course successfully?

    Course participants who complete the required activities will receive a course completion certificate from the Enlightened Creative

  • Will I get my money back if I need to drop the course?

    The answer will more than likely be "no," but we realize that stuff does happen, so please contact me directly at kawania@theenlightenedcreative.com and let me know why you want to drop the course.

  • What are your terms of service?

    By enrolling in this course, you have read and agree to the terms and conditions detailed at theenlightenedcreative.thinkific.com/pages/terms -- Some of the highlights of the terms of service include, "You will not distribute this course in part or in its entirety. This includes, but is not limited to, distributing information through blog posts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not shareable or transferrable. Sharing course login, recordings or worksheets is prohibited and your access to the course will be immediately revoked. Due to the digital nature of this product, no refunds are available. All course materials are copyright Howerton Hospitality, LLC, 2020."

  • Whom should I contact if I have additional questions?

    kawania@theenlightenedcreative.com

The Promise

You cannot afford not to do this. Your option is to not enroll and to continue to struggle and figure it out on your own. Instead, you can come into the course, apply what we teach and you will make your investment back tenfold. That is how powerful this program is. You will pay for this program once and reap the benefits over and over again.