From trainings to large-scale virtual and in-person events such as conferences, retreats and special events, companies need your fresh design ideas, creativity and brains behind their big events. They need you—and you need those six and seven figure corporate contracts to take your business to its next level. We’ll help you launch your corporate event planning career now with an intensive course packed with relevant field knowledge that you won’t get anywhere else.
This course was absolutely mind blowing! I took it back in January of 2020. I (100%) felt I received my money’s worth just on the first segment Kay conducted on the hospitality/housing. It was loaded with information that I was not aware about. But that was just a fragment of what was in store. I found myself heads down taking notes and fully engaged in the course. There were just sooo many good pearls to take away. As a forever-student, I have taken numerous workshops and not many have left a lasting impression or REAL tangible takeaways. I assure you that this course is NOT a fluff course. It’s the real deal and a worthwhile investment. I highly recommend it if you are looking to explore new streams of income for your existing wedding business OR you are new to the events industry and want to dive right into corporate event planning.
Such a Blessing!
by Shalyce Tyson
"Kay, you are such a blessing! This was an amazing workshop, and I'm super excited to dive into corporate planning."
Magnificent Workshop!
LaShawn Early
This event was magnificent Kay. The information given and the wonderful ladies in attendance -- EVERYTHING. I am sooo excited to see what the corporate world has to offer!"
This isn’t a lecture and textbook theory—it’s a hands-on intensive designed by real event planning pros with decades of experience. You’re paying for the practical knowledge, tools and resources that you can put to work right away to book profitable corporate contracts.
Learn What Companies Need
We’ll teach you how to position yourself as the forward-thinking consultant companies are looking for. You’ll learn how to prepare attractive proposals that position events to add to an organization’s bottom line, find opportunities and get in front of decision makers to show the value in your services.
All-Access Resource Library
You’ll get everything you need to set your corporate planning business up the right way, including contract templates, budget checklists, worksheets and reference guides to come back to when you need them.
Get Ready for Some Serious Knowledge
1
Welcome to this Brainery Course!
Congratulations, you’re in! In this module, you’ll get an overview of the course as well as tips for navigating the virtual classroom to get the most of what you learn.
How to use this course
Before you begin, check out this Meeting Professionals' Glossary
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Course Section 1. Business Opportunities
There are corporate opportunities in any economic climate—if you know where to look. You’ll learn where to search for event business, from small to large contracts, and what companies are looking for in event planning pros.
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Course Section 2. Marketing Your Corporate Event Planning Services
Learn how to position yourself as a pro with a professional brand that speaks to organizations. You’ll learn how to leverage social media and traditional marketing strategies to build relationships and networks that attract your ideal clients.
Your Client Avatar Worksheet
21 Steps to Create an Awesome LinkedIn Profile
Articles Related to Conference Sponsors and Conference Marketing
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Course Section 3. Your Event Budget
Bigger organizations mean bigger budgets. You’ll learn how to formulate a budget that focuses on creating the best experience for your client, tracking expenses and attracting sponsorships to take your client’s budget and brand further.
Meeting Expense Tracker
50 Ways to Save Money on Your Meetings
23 Sponsorship Ideas For Trade Shows via Skift
Event Sponsoring: 37 Creative Ideas for Event Managers
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Course Section 4. Housing
For large-scale events, hotel blocks are a must. We’ll share the secrets to working with hotels and resorts, including rate structures, room types and tips for choosing amenities that maximize attendees’ experience.
Hotel Site Visit Checklist
Sample Rooming List for Your Internal Group of Hotel Reservations
Sample Conference Housing Pace Report
Checklist to Use When Checking the Hotel Rooms of VIPs
Beware of Hotel Room Poachers
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Course Section 5. Crisis Management
Your ability to handle crises is a skill every corporate event planner must master. In this module, you’ll learn how to put a risk response plan in place to protect you and your client from catastrophes. Move over, Oliva Pope. We’ve got this handled!
Wedding Planning Guidebook for Crisis Management and Emergency Preparedness
Crisis Plan: A Meeting Planner’s Guide to Emergency Planning
CASE STUDY -- Baltimore Riots
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Course Section 6. Meeting Strategies
Here’s where we’ll cover the ABCs of RFPs. We’ll cover how to create and submit an RFP and the basics of negotiating a contract with a venue.
Your Contract Checklist for Meetings With Less Than 100 People
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Course Section 7. Project Management
In the corporate space, managing your event requires managing a lot of moving pieces. In this module, you’ll learn how to apply proven project management principles to effectively manage risks, resources and schedules.
Project Management Tool Options
Conference Resume Worksheet
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Course Section 8. Closing Out Your Corporate Meeting or Event
It’s a wrap! (Well, almost.) There is an art to closing out an event. We’ll teach you the steps to successfully close out your meeting or event, including settling final balances, collecting financial data, gathering and compiling post-event feedback and
Post Meeting Report Template
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Course Section 9. Steps for Elevating Your Virtual Conference or Event
With virtual conferences, there are two things that will keep you on a CEOs “favorites” list: flawless execution and creativity. Get an insider’s look at what takes an ordinary meeting to a wow-worthy digital experience attendees won’t stop raving about.
Virtual Meetings Vendors and Functionality
Participant Swag Box Recommendations for Your Virtual Event
The Bizzabo Speaker Prep Guidelines for a Virtual Presentation
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Course Section 10 {BONUS SECTION!}. 15 Rapid Fire, Secret Sauce Recommendations for Pursuing Corporate Work
15 Rapid Fire Recommendations for Pursuing Corporate Work
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Next steps
Congratulations! Here's what's next...
Access to the Private Facebook Group for a More In-Depth Discussion
More resources for you
Food and Beverage Guidelines
Before you go, please complete this Course evaluation.
Easy and Efficient Payment Options
Select the payment option that works best for you and your budget.
This is primarily an independent study course featuring video recordings, audio recordings, and downloadable bonus materials. There will be group coaching through a private Facebook group.
Can my colleague and I share my login?
No, tickets to the Enlightened Creative courses are sold individually and are not transferrable or shareable. Only those registered for the course will be admitted into our private forum at the conclusion of the course.
What if I can't participate when this course launches? Or, what if I am interrupted while taking this course?
A major advantage of online learning is the flexibility it offers participants. Delays in participation should not be an issue for you. You can pick up exactly where you left off. At the present moment, we don't have an end date for this course.
Are you offering a payment plan?
Most definitely. We offer payment plans for all ticket options. Payment plans include an administrative fee. If you choose to pay with two payments, your credit card will be billed for the second payment 30 days after registration.
What kind of acknowledgement will I receive if I complete the course successfully?
Course participants who complete the required activities will receive a course completion certificate from the Enlightened Creative
Will I get my money back if I need to drop the course?
The answer will more than likely be "no," but we realize that stuff does happen, so please contact me directly at kawania@theenlightenedcreative.com and let me know why you want to drop the course.
What are your terms of service?
By enrolling in this course, you have read and agree to the terms and conditions detailed at theenlightenedcreative.thinkific.com/pages/terms -- Some of the highlights of the terms of service include, "You will not distribute this course in part or in its entirety. This includes, but is not limited to, distributing information through blog posts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not shareable or transferrable. Sharing course login, recordings or worksheets is prohibited and your access to the course will be immediately revoked. Due to the digital nature of this product, no refunds are available. All course materials are copyright Howerton Hospitality, LLC, 2020."
Whom should I contact if I have additional questions?
kawania@theenlightenedcreative.com
The Promise
You cannot afford not to do this. Your option is to not enroll and to continue to struggle and figure it out on your own. Instead, you can come into the course, apply what we teach and you will make your investment back tenfold. That is how powerful this program is. You will pay for this program once and reap the benefits over and over again.
